AI2030
AI2030 Background
📣 Registrations open

AI2030Where innovation meets opportunity

Two days of technology, networking, and inspiration, where you will create real solutions that transform businesses

21
Days
5
Hours
42
Minutes
March 19-20, 2025
Google for Startups, Madrid

AI2030: Practical solutions for real challenges

In the AI2030 hackathon, major brands team up with innovative startups to explore the transformative potential of generative artificial intelligence. This event offers a collaborative space where creativity and technology converge.

Additionally, we will have keynotes and panel discussions with industry leaders who will share real cases and discuss their impact on business and what lies ahead.

March 19-20, 2025Google for Startups, Madrid

Networking

Connect with industry professionals

Learning

Discover new opportunities, real use cases, and explore emerging trends

48 Hours

Of learning, innovation, and co-creation

No Bullshit!

Straight to the point, we value practicality

Do you want to be one of the participating startups in AI2030?

Co-create the future alongside leading brands: team up with major brands to solve real challenges, materialize innovative ideas, and demonstrate the impact of technology.

Joint Innovation

Collaborate with major brands

Meet and co-create business solutions between brands and startups. A unique environment to innovate together.

Real Impact

Real Challenges

Brands present a challenge and will work hand-in-hand with a suitable startup to address the posed challenge.

Elite Mentorship

Great Prizes

Learning Experience at the Google Safety Engineering Center (GSEC) in Málaga and one year of support in AI Legaltech by Ecija.

Team collaboration

Submit your application as a startup and be part of AI2030

Brands that will be part of AI2030

These are the participants who will co-create alongside startups and develop their ideas in the Hackathon

DIAGEO
KIA
Massimo Dutti
Damm

Agenda AI2030

Two days of innovation, learning, and co-creation

Day 1 - March 19

Keynotes & Inspiration

9:30

Registration

Credentials pick up

10:00

Welcome

Presentation of the agenda and event

Sonia Paz
Sonia PazCEO & Co-FounderMiraiku
Ana Castrillo
Ana CastrilloHead of MarketingGoogle Cloud
10:05

Business in Disruption

AI, opportunities, and trends that redefine the game

Jorge Nogales
Jorge NogalesCustomer Engineer ManagerGoogle Cloud
10:30

Challenges in AI Adoption

Panel discussion on current challenges

Paz Vega
Paz VegaCEO & FounderAitaca
Jimmy Klein
Jimmy KleinFlavour Print Product LeadDiageo
Javier Jimenez
Javier JimenezFounder & CEODreamshot
Florian Fellner
Florian FellnerSenior Communication ManagerKIA
11:00

Coffee Break

Time to stretch and chat

11:30

Visual Rebellion

Revolution in the world of Videopodcast

Xabier Iglesias
Xabier IglesiasFounder & Art DirectorMementum Tech
Fernando Cano
Fernando CanoCo-Founder & CIOMiraiku
11:50

Tech & Law

The Future of Law at Digital Speed

Carlos Rivadulla
Carlos RivadullaManager - Lawyer - IP/ITEcija
12:05

LLMs as the New Battleground for Brand Relevance

Discover how brands must leverage citations in LLMs to stay ahead in the race for relevance and visibility

Andreas Niessen
Andreas NiessenFounder & CPOMiraiku
Ignasi Sanz
Ignasi SanzGlobal Media DirectorPuig
12:25

Low-Code for All

Automation and the disruptive power of Low-Code

Julia Hernández
Julia HernándezCloud Customer EngineerGoogle Cloud
12:45

2025 in a Nutshell

What can we expect from this year?

Ángela Blanco
Ángela BlancoEditorXataka
13:15

Fireside Chat

Rewriting the Rules: Entrepreneurship in the Tech Era and Self-Management

Sofía Benjumea
Sofía BenjumeaHead of Google for Startups - EMEAGoogle
Sonia Paz
Sonia PazCEO & Co-FounderMiraiku
13:40

Closing Day 1

Wrap-up of the session

13:45

The Neural Chill Zone

Where your brain gets a break, and your social skills get a workout.

Day 2 - March 20

Hackathon & Co-creation

9:30

Welcome

Check-in and welcome coffee

10:00

Kickoff

Explanation of the day and team organization

Sonia Paz
Sonia PazCEO & Co-FounderMiraiku
Fernando Cano
Fernando CanoCIO & Co-FounderMiraiku
10:15

Working Session

Teamwork between brands and startups to develop ideas

14:00

Lunch Break

Lunch and break to recharge

14:45

Working Session

Teamwork between brands and startups to develop ideas

17:00

Elevator Pitch

Project presentations by teams

18:00

Deliberation

Jury meeting to evaluate the presented projects

19:00

Award Ceremony

Awards ceremony and afterwork: pizzas and beers

Here are some of the key figures of AI2030

Learn and participate alongside the leaders who are transforming the industry.

Jimmy Klein

See details

Jimmy Klein

Flavour Print Product Lead

Diageo

Ana Castrillo

See details

Ana Castrillo

Head of Marketing

Google Cloud

María José Barrera

See details

María José Barrera

Global CDO & E-Commerce Director

Massimo Dutti

Sonia Paz

See details

Sonia Paz

CEO & Co-Founder

Miraiku

Ángela Blanco

See details

Ángela Blanco

Editora

Xataka

Sofía Benjumea

See details

Sofía Benjumea

Head of Google for Startups - EMEA

Google

Fernando Cano

See details

Fernando Cano

CIO & Co-Founder

Miraiku

Ignasi Sanz

See details

Ignasi Sanz

Global Media Director

Puig

Paz Vega

See details

Paz Vega

CEO & Founder

Aitaca

Andreas Niessen

See details

Andreas Niessen

CPO & Co-Founder

Miraiku

Xabier Iglesias

See details

Xabier Iglesias

Founder & Art Director

Mementum Tech

Florian Fellner

See details

Florian Fellner

Senior Communication Manager

KIA

Javier Jiménez

See details

Javier Jiménez

CEO & Founder

Dreamshot

Julia Hernández

See details

Julia Hernández

Cloud Customer Engineer

Google Cloud

Carlos Rivadulla

See details

Carlos Rivadulla

Manager - Lawyer - IP/IT

Écija

Jorge Nogales

See details

Jorge Nogales

Customer Engineer MAnager

Google Cloud

Manifesto AI2030

We Turn Ideas Into Action

We transform concepts and knowledge into tangible projects that impact the business.

Catalysts of Innovation

We foster creativity and collaboration to generate effective solutions.

Leaders in Gen-AI

We position ourselves as the leading event in the activation and adoption of generative artificial intelligence in the industry.

Creating Meaningful Connections

We facilitate interaction between major brands and innovative startups to create a collaborative ecosystem.

Real Impact

We seek results that are not just discussed, but implemented to transform the future of the sector.

AI2030 Manifesto

Impact in the Industry

Discover how AI is transforming various sectors

Automotive

Automotive

Imagine designing the car of the future? Generative AI allows you to create personalized designs, optimize production, and predict market trends. Imagine vehicles that adapt to each driver, from the interior to autonomous driving.

Consumer Goods

Consumer Goods

Ever dreamed of creating the desired product? Understand your consumers at a deeper level, creating personalized products and unique shopping experiences. Additionally, you’ll optimize supply chains and reduce waste.

Banking

Banking

Would you like to offer more personalized services? Today's technology allows you to create tailor-made financial products, detect fraud more effectively, and enhance the customer experience at every interaction.

Fashion

Fashion

Would you like to revolutionize the fashion industry? We can now design unique collections, personalize products at scale, and optimize inventories.

Healthcare

Healthcare

Imagine improving the lives of millions of people? Generative AI accelerates medical research, personalizes treatments, and optimizes processes in the pharmaceutical industry.

Foundations

Foundations

How can you maximize the social impact of your foundation? Imagine creating personalized programs for each beneficiary, optimizing donation management, and measuring the impact of your initiatives more accurately.

Beverages

Beverages

Aspire to create the next sensation drink? Technology helps us develop unique flavors, personalize experiences, and predict market trends.

Beauty

Beauty

Ready to redefine beauty? You could now create personalized products, optimize your production processes, and offer unique beauty experiences.

AI2030 is made possible thanks to...

Principal Host

MiraikuGoogle

Legaltech Partner

Ecija

Media Tech Partner

Xataka

Become a Sponsor

Join and be part of this pioneering event. As a sponsor, you'll gain prominent visibility, space for your brand, and networking opportunities.

Request information

Press

Do you want to access the AI2030 hackathon as an accredited member of the press? Request interviews with the event organizers and participants.

Press contact

Latest News

Stay up to date with the latest updates from AI2030

Registrations Now Open for the Public

We’ve opened registrations for those who want to join Day 1 and enjoy the AI2030 talks. Both in-person and remote spots available.

Confirmed Agenda

The agenda with the schedule for days 1 and 2 of the event has been published.

Massimo Dutti, Diageo, and Damm to Participate in AI2030

The first confirmations of the participants who will be part of the event.

Xataka Joins AI2030

Xataka will be a partner at AI2030 to provide coverage during the event.

Google for Startups

AI2030 will be held at the Google for Startups in Madrid.

Confirmed Dates

The Hackathon will take place on March 19 and 20, 2025.